Custom Enamel Pins

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Questions? We’ve got answers.

Found something you love but want to make it even more uniquely you? Good news! Many sellers on Etsy offer personalized, made-to-order items.

To personalize an item:

  1. Open the listing page.
  2. Choose the options you’d like for the order. This will differ depending on what options are available for the item.
  3. Under “Add your personalization,” the text box will tell you what the seller needs to know. Fill out the requested information.
  4. Click “Buy it now” or “Add to cart” and proceed to checkout.

Don’t see this option? The seller might still be able to personalize your item. Try contacting them via Messages to find out!

Absolutely! Our global marketplace is a vibrant community of real people connecting over special goods. With powerful tools and services, along with expert support and education, we help creative entrepreneurs start, manage, and scale their businesses. In 2020 alone, purchases on Etsy generated nearly $4 billion in income for small businesses. We also created 2.6 million jobs in the U.S.—enough to employ the entire city of Houston, TX!

From handmade pieces to vintage treasures ready to be loved again, Etsy is the global marketplace for unique and creative goods. It’s also home to a whole host of one-of-a-kind items made with love and extraordinary care. While many of the items on Etsy are handmade, you’ll also find craft supplies, digital items, and more.

Enamel pins, also known as lapel pins, are small pins traditionally worn on clothing, especially on the lapel of a jacket. Custom enamel pins come in various shapes and sizes, and can be personalized with text, graphics, or photos. Personalize an outfit with custom lapel pins or secure one to a tote bag or backpack for a touch of flair.


A custom pin looks cool rocking solo on a denim jacket or with a cluster of multiple mismatched pins. Discover enamel pins in a multitude of shapes, from squares, rectangles, and triangles, to more elaborate objects and letters, like initials, hearts, coffee cups, and even alpacas.

Whether you’re embellishing a fanny pack, marketing materials, or looking for a unique gift for your softball team, there are a number ways you can personalize a custom enamel pin. Browse the small shops on Etsy for one-of-a-kind design ideas for the perfect pin.


For a thoughtful and humorous gift, personalize a pin with a funny quote or phrase, or use a silly photo of your bestie’s face to wear at their birthday party. Animal lovers will adore pins made to look like their favorite furball.


Gift the bachelorette squad with “Team Bride” pins, or adorn the suit jacket of a new graduate or groom-to-be with a silver and gold pin of their name. Commemorate a loved one at their celebration of life with a customized memorial pin you can wear over your heart.


For artists, volunteers, and professionals, a custom lapel pin is a clever piece of branding material. Showcase your art with prints of your work on a pin or promote your company logo. You can even design a pin shaped like your logo and attach it to swag bags for the next trade show. Ditch the traditional name tag and make pins for the volunteer team at the fundraiser that displays their name vibrantly in the event colors.