What styles, materials, and occasions will excite shoppers in 2024? We’ve got our eye on romance as we head into the new year. With Valentine’s Day approaching, it’s a fitting theme for gift shoppers and anyone looking to infuse their world with a little extra sweetness or a bit of visual drama.
Etsy’s 2024 Color of the Year is the perfect shade to complement the theme. Berry marries rich red and blue tones, adds depth to 2023’s popular pinks, and is flexible enough to carry through the seasons. It also taps into a trend we’re seeing around food and fruit motifs, and works really well for small accents. “Think of berry as the more grown-up version of the hotter pinks we’ve been seeing,” says Etsy Trend Expert Dayna Isom Johnson. “This new shade is more relaxed, more versatile, and undeniably romantic.”
Read on to learn about the fresh decor, style, and gifting themes we anticipate will circulate in the coming months, based on Etsy search data and wider industry forecasting.
The year-over-year (YoY) increases below were calculated by comparing search volume on Etsy from July through October 2023 to the same period of 2022.
To see how trends have evolved in recent months, check out our previous report, Marketplace Insights: 2023 Holiday Trends.
Table of Contents
How to use this report
In this quick video, Etsy Trend Expert Dayna Isom Johnson explains how to put the content covered in the report to use.
Use the insights here to inspire updates both big and small, from adding to your inventory to optimizing your titles and tags. Prep your shop for the upcoming season by:
- Getting ideas for new products.
- Brainstorming content ideas for your social media promotions.
- Updating your photos with on-trend styling.
- Refreshing your Shop Banner with seasonal details.
- Including seasonally relevant top-searched terms in your tags, titles, and descriptions.
- Timing your inventory to take advantage of upticks in relevant searches and in advance of key occasions.
- Choosing which listings to promote through Etsy Ads.
Gifting and occasions
New Year’s refresh
Goal-setting: Journals and motivational sayings (on wall art, jewelry, mugs, or even clothes) keep shoppers on track as 2024 begins.
Neaten up: Desk organizers, datebooks, and address stamps offer a tidy start to the new calendar year.
A fresh page: Paper goods like planners are inspiring shoppers to start the year anew.
Cozy textures: Peak hibernation season calls for warm materials in home decor and wardrobes.
Healthy intentions: Wellness-oriented products, cooking tools, and meal planning ideas hold extra appeal this time of year.
11% YoY increase in searches on Etsy for “meal prep”
Home updates: Come January, many shoppers look to improve their living spaces with fresh accents and DIY upgrades.
Valentine’s Day
Love for all: Every year, it seems like the list of Valentine’s Day recipients grows. Think beyond significant others to kids, extended family, friends, coworkers, pets, and members of the community. And don’t forget shoppers interested in treating themselves to something special.
18% YoY increase in searches on Etsy for custom dog gifts
All-out romance: Offer creative ways to express affection with bold blooms, rich reds, and nostalgic script fonts. Feminine clothing featuring ruffles, lace, and luxe textures like satin make enticing Valentine’s gifts or date night looks.
Charming jewelry: Necklaces and other jewelry flaunting heartfelt charms are only getting more popular. Expand your charm offerings to align with a wide range of interests and hobbies, from sports to cooking.
106% YoY increase in searches on Etsy for gold charm necklaces
Practical and personalized items: Custom entertaining items like charcuterie boards or whiskey decanters are sure to elevate any host’s toolkit.
Nostalgic tokens: Lockets offer a practical, romantic way to hold treasured memories close, especially in worn patinas and vintage styles.
Decadent textures: Velvet turns any object into a little luxury. We’re seeing custom velvet makeup bags pick up in popularity.
4,304% YoY increase in searches on Etsy for personalized velvet jewelry boxes
Berry everything: Opt for rich and rosy tones, or sweet fruit motifs in paper goods, apparel, and decor.
Foodie fun: Decorative objects inspired by tasty treats look at home in kitchens, on dining tables, and as Valentine’s decor.
Artistic experiences: Crafting kits for kids offer imaginative fun and teach youngsters the magic of DIY gifting.
250% YoY increase in searches on Etsy for kid crafts
Nautical nods: Sea life and beachy decor are finding their way into the winter months as mood-boosting Valentine’s gifts.
Neutral hearts: Keep this classic shape feeling fresh and seasonless with a calming palette of nudes and creams.
Evergreen decor: Heartwarming decor that works beyond just the holiday offers shoppers flexibility and lasting value.
Everyday items: Household staples like mugs and dish towels help recipients feel the love with serene pastel hues and special handmade touches.
Sentimental greetings: Cards are affordable and extra thoughtful ways to spread warm wishes.
Couple’s hoodies: Sweatshirts in complementary and matching styles are trending, as well as those featuring anniversary dates.
14% YoY increase in searches on Etsy for couple hoodies
Mother’s Day
Puffy names and initials: A go-to gift gets an update with added volume. Balloon-like lettering is appearing on personalized initial and name jewelry.
Little luxuries: Custom velvet makeup bags, lovely-smelling candles, linen bathrobes, and handknit slippers all make special treats.
Memories and mementos: Lockets, charms, keepsake boxes, and picture frames are thoughtful ways to keep loved ones and special moments near.
The gift of comfort: Shoppers can treat mom with cozy sweatshirts perfect for relaxing.
Decor trends
Flexibility: Modular systems offering versatility continue to appeal to shoppers who want their furniture purchases to evolve with their lifestyles.
Curve appeal: Gently rounded shapes continue to draw in shoppers looking to create cozy nooks throughout their homes.
Denim decor: From throw pillows and quilts to placemats, sturdy denim is making its way into living spaces.
Boho details: An appreciation for artistic, handmade details continues to trend in interiors.
50% YoY increase in searches on Etsy for boho wall art
Expert woodwork: Expect growing interest in carved designs, interesting finishes, and collaging of wood veneers to form patterns.
Earthy edges: For an organic, modern look, consider replicating the unfinished quality of live edge wood in harder materials like stone.
Statement bathrooms: Show shoppers how beautiful bathrooms can be with attention to detail and a few standout pieces.
Patinas that pop: When working with metal, explore oxidized finishes, brushed textures, and mirrored effects.
Waves and wiggles: This evolution of squiggles and scallops is a bit softer and more graceful. Dynamic undulating shapes add interest to furniture and accent pieces like lamps.
Abstract forms: For a fresh look, experiment with blob-like shapes resembling melting ice or lumpy cake batter.
Alternatives to the gallery wall: Help shoppers seeking streamlined spaces with bold wallpaper or large statement art instead of busy collections.
Style trends
Clothing
Versatile staples: Empower shoppers building capsule wardrobes with flexible, seasonless pieces.
Moody details: Dark florals, soft goth styles, and jagged openwork capture an angsty vibe.
852% YoY increase in searches on Etsy for gothic clothing
Painterly effects: Look to art to inspire fresh takes on ombré and tie-dye patterns.
Linen: A favorite fabric for spring, linen feels upscale yet casual, and is a go-to for minimalists and Coastal Grandmothers alike.
Volume: Fringe, peplum silhouettes, and dimensional details like frayed edges amp up the altitude of garments.
Fresh palette: Gelato pastels, neutrals, bright acidic pops (red, citrus green), and Etsy’s 2024 Color of the Year berry are set to rule the season.
Hard lines: Play with strong patterns like stripes and classic suiting-inspired houndstooth and pinstripe.
Feminine accents: Lingerie-inspired details give more modest styles a romantic twist. Look to incorporate corset features, ruching, lace, ruffles, bows, silk, satin, sheerness, and roses.
Cozy materials: Plush fabrics like soft velour and corduroy, along with hairy textures like mohair, are extra comforting.
Key items: Suits and sets, soft blazers, loose button down shirts (especially in linen), polo shirts, bralettes, column maxi skirts, strapless dresses, slip dresses, tanks.
Spotlight on sweaters and knits trends:
- Color gradients
- Cheerful stripes
- Argyle variations
- Optical effects
- Key items: Knit vests, bralettes, maxi dresses, long cardigans, crewnecks, polos, roll necks, v necks, and sets.
Jewelry & Accessories
Charming pieces: Customizable and buildable charm bracelets and necklaces offer endless options for personalization.
227% YoY increase in searches on Etsy for custom charm necklaces
Mixed metals: Combine different metals, especially upcycled metals.
Sentimental styles: Nostalgic lockets are a meaningful gift, while inflated bubble-style letters update name and initial necklaces.
Barrel bags: Consider this elongated shape the new baguette style.
Key items: Cuff bracelets, long pendant necklaces, illusion earrings, choker necklaces, statement drop earrings.
Have suggestions?
Please share your feedback on this report to help us improve future trend education.
Products in header photo from IsabelKnowles, therootfolks, AprilMawhinney
Words by Audrey Manning
Audrey Manning grew up in Brooklyn, just blocks from Etsy HQ. These days she's working from PA and busy trying to keep up with her toddler.
